Skype, Viber, Line2, Tango and recently, Whatsapp and Facebook – they are all competing within the same market niche. Each one with its own level of success and market traction, but at the end of the day, they are all racing towards the same goal – don’t let the user out of your application. The FOMO affect (Fear Of Missing Out) that is rapidly spreading among all of us had degraded our attention span and our ability to concentrate. The battle to re-focus your usage of your mobile device to a single application had begun.

In our previous post (http://bit.ly/1lRRcZp) we’ve explored the world of long distance calling cards, and a small case of provider that…